EM-X Entrepreneurial Mind Practice Test

Mobile marketing targets users on their phones, using channels that reach them directly where they carry their devices. SMS, or short message service, is a direct text-messaging channel to a subscriber’s mobile phone. It’s highly aligned with mobile marketing because messages are delivered instantly, typically have high open rates, and can include timely offers or calls to action that the user can respond to right away. Importantly, it relies on opt-in consent, which is a key part of effective mobile campaigns.

The other options come from traditional mass media that aren’t inherently tied to mobile devices: radio and billboards reach people in the real world, television ads are viewed on screens owned by households, and print newspapers are physical publications. While they can be part of a broader marketing mix, they don’t function as native mobile channels like SMS does.